Heretic Parfum: Is it truly 100% natural?

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Heretic Parfum was founded in the USA (Los Angeles, California), in 2016. The fragrances of Heretic Parfum are often the result of the creative work of Douglas Little (founder) and Yves Cassar (perfumer).
Heretic is a niche fragrance brand known for its bold, unconventional approach to perfumery. Until 2025, Heretic Parfum has crafted an impressive collection of 43 unique fragrances, solidifying its reputation as a trailblazer in the world of natural perfumery.

The brand has positioned itself at the intersection of natural perfumery and luxury marketing, raising important questions about how we define “natural” and “clean” in fragrance.
Heretic is also known for collaborating with celebrities like Gwyneth Paltrow1 and brands such as Goop, reinforcing its reputation as a luxury clean fragrance brand.

Heretic Parfum embraces gender neutral fragrances with an avant garde touch, often pushing the boundaries of traditional scent compositions. Some of their most famous creations include Bergamusk Eau de Parfum, Dirty Vanilla and Florgasm, each designed to evoke raw sensuality and natural beauty.

Is Heretic Parfum really vegan?

The brand’s marketing heavily emphasizes its use of botanical ingredients and absence of synthetic compounds. However, this requires careful examination. While they avoid certain synthetic materials like phthalates2 and parabens (common industry practice now), creating long-lasting, vegan fragrances purely from natural materials presents significant technical challenges.

Natural materials are typically more volatile and less stable than their synthetic counterparts, which affects both longevity and consistency. Heretic Parfum focuses on creating plant-based fragrances and 100% naturally derived botanical ingredients, making their creations stand out in the marketplace. Unisex/non gendered products are also a key feature of the brand, appealing to a wide audience who appreciate versatile, boundary pushing fragrances.

Unlike traditional perfumes that rely on synthetic compounds, Heretic is also committed to being vegan and cruelty-free and, according to the brand itself, uses essential oils, absolutes, and plant-based extracts, making their scents both clean and complex.

These fragrances attempt to subvert traditional interpretations of familiar notes by adding contrasting elements. For instance, Dirty Vanilla pairs vanilla with traditionally masculine notes like cedar and vetiver. This approach isn’t entirely new perfumers have long played with contrasting elements but Heretic’s marketing successfully positions these contrasts as revolutionary.

From a composition standpoint, their fragrances show an interesting tension between simplicity and complexity. While their marketing emphasizes simple, natural ingredients, their better compositions (like Bergamusk and Florgasm) demonstrate sophisticated layering techniques. Their use of materials like ambrettolide3 (in Bergamusk) also shows that their “natural” approach may be more flexible than their marketing suggests.

Inspired by ancient traditions, we’re crafting fragrances as they were created hundreds of years ago by artisan perfumers of the past—the witch doctors, outsiders, alchemists, the original heretics. 

Through traditional extraction methods, like distillation, expression, and extraction, we obtain essential oils, isolates, absolutes and resins from plants and flowers that we then blend into our fragrances at high concentrations to bring you the aromatherapy benefits of nature, like the calming effects of jasmine or the uplifting properties of real citrus oils, thereby making them truly functional fragrances.

Discover Your Signature Scent: Personalized Discovery Set

Heretic Parfum’s Personalized Discovery Set allows customers to explore the brand’s distinctive, plant based fragrances with a hands-on experience. This set includes five different samples, allowing you to mix and match them to discover new layers and combinations. The fragrances are designed with a focus on natural ingredients, giving you an eco-friendly option to explore luxury scents.

Key Features of the Personalized Discovery Set:

  • Five Fragrance Samples: Handpicked from the brand’s wide array of unique, plant based scents.
  • Ideal for Sampling and Layering: Perfect for those who enjoy customizing their fragrances by layering different notes.
  • Gift Option: The set makes for an excellent gift for perfume lovers, offering them a variety of scents to try.
  • Eco-Friendly Focus: Heretic Parfum is known for its commitment to using natural, sustainable ingredients in its creations.

This set provides customers the freedom to experiment with various scents before deciding on a signature fragrance. It also serves as a great introduction to Heretic’s ethos of crafting personalized, nature-inspired perfumes.

7 Best Selling Fragrances from Heretic Parfum

Heretic Parfum known for crafting luxurious and unconventional fragrances, Heretic Parfum offers a wide range of options that cater to those seeking something truly special. In the following, we’ll introduce you to seven of the best and best selling fragrances from Heretic Parfum, each one offering a unique experience for perfume enthusiasts. Stay tuned to discover the scents that have captured the hearts of many.

Bergamusk Eau de Parfum

key notes: lime, verbena, thyme, cedar

The Bergamusk Eau de Parfum from Heretic scent offers a refreshing and invigorating scent, blending the bright and zesty notes of bergamot with the smooth, clean essence of white musk (Ambrettolide).

Bergamusk is ideal for daily wear or moments of introspection, offering a fresh, balanced aura that lingers throughout the day.

Dirty Vanilla Eau de Parfum

key notes: Vanilla, Cedar, Patchouli, Coriander, Vetiver

The Dirty Vanilla Eau de Parfum from Heretic Parfum redefines the classic vanilla fragrance, elevating it to an entirely new level. It’s ideal for those who appreciate a rich, complex vanilla scent that stands out, Dirty Vanilla is perfect for evening wear or whenever you want to make a lasting impression.

Florgasm Eau de Parfum

Key notes: Bitter orange, Pimento berry, Jasmine, Linden blossom

Florgasm Eau de Parfum by Heretic Perfume is not your typical floral fragrance. This bold and seductive scent takes everything you thought you knew about florals and turns it on its head. With a brilliant blend of bitter orange, jasmine, and linden blossom, it offers a vibrant and intoxicating experience that lingers on the skin.

Perfect for those who seek a floral scent with a twist, Florgasm is an adventurous and playful choice. It’s ideal for day-to-night wear, offering a balance of brightness and warmth that makes a lasting impression wherever you go.

Dirty Lavender Eau de Parfum

Notes: Lavender absolute, Cedarwood, Neroli blossoms, Palo santo

Dirty Lavender Eau de Parfum redefines the lavender fragrance, offering an unforgettable and balanced experience. Unlike typical lavender scents, which can be overwhelming, Dirty Lavender brings a sophisticated twist to this classic note.

The fragrance is calming yet bold, perfect for those who want a serene scent with a touch of complexity. Ideal for daily wear or moments when you need to find your center, this fragrance offers a peaceful aura that lingers gently throughout the day.

Dirty Coconut Eau de Parfum

Key Notes: Coconut, Sandalwood, Vanilla absolute, Ambrettolide

Dirty Coconut Eau de Parfum is a game changer for tropical fragrances. If you’re someone who usually shies away from coconut scents, this fragrance will make you reconsider everything you thought you knew.

It is really good for those who want to indulge in a tropical yet grounded experience, Dirty Coconut brings a touch of paradise to your everyday life.

Smudge Eau de Parfum

Key Notes: Atlantic cedar, Frankincense, Sichuan pepper, Clary sage

This perfume Just like a smudge stick used to clear away negative energy, Smudge is a fragrance that helps you reset and center yourself, offering a ritualistic and calming experience. Perfect for those who seek a scent that is both mystic and grounding, Smudge brings an aura of peace and clarity wherever you wear it.

Dirty Ginger Eau de Parfum

Key Notes: Ginger, Black pepper, Lime, Cumin

Dirty Ginger Eau de is a refreshing and bold fragrance that brings an unexpected twist to the classic ginger scent. This perfume stands out with its vibrant blend of citrus and spice, delivering a fragrance that’s not only tantalizing but also bold, thrilling, and full of energy. Whether you’re seeking a daytime scent or one that makes a statement, Dirty Ginger offers a truly unique experience.

conclusion

From iconic fragrances like Dirty Vanilla, Florgasm, and Bergamusk, to its Personalized Discovery Set, Heretic offers an immersive and unique sensory experience for those wishing to define their personal scent. Heretic continues to push the boundaries of perfumery with avant-garde, gender neutral creations, catering to those who seek a modern and refined perspective on the art of fragrance making. Each fragrance is created through small-batch production, ensuring that every bottle meets the highest standards of quality and artisanal care

  1. Gwyneth Kate Paltrow is an American actress and businesswoman. ↩︎
  2. Phthalates are esters of phthalic acid. They are mainly used as plasticizers, i.e., substances added to plastics to increase their flexibility, transparency, durability, and longevity (read more) ↩︎
  3. Ambrettolide is a macrocyclic musk with an exceptional diffusion and a very fine character ↩︎

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